About Us

Sturgis Harley-Davidson®

About Us:

Surrounded by the beautiful Black Hills in western South Dakota, Sturgis Harley-Davidson® is centrally located in downtown Sturgis and plays host to one of the largest motorcycle rallies in the world, the Sturgis Motorcycle Rally. We have been providing parts and accessories, riding apparel, and a huge selection of Genuine Sturgis Rally merchandise for over 20 years. Whatever the occasion, we have the perfect gift for any motorcycle enthusiast.

Our friends around the hills:


Sturgis Harley-Davidson® is one of five Harley-Davidson® stores around the Black Hills. Our partner stores can be found in Deadwood, Hill City, Wall, and the main store in Rapid City named Black Hills Harley-Davidson. Looking for motorcycle sales, motorcycle service, or a larger selection of parts and accessories? Head on over to www.blackhillshd.com for more information on our full service Rapid City location.

www.sturgisharleydavidson.com is your one stop e-shop website for all of the Black Hills area Harley-Davidson® dealers. One website for your 5 favorite locations! Shop a huge selection of Harley-Davidson Genuine and Licensed T-shirts, long sleeve shirts, sweat shirts, hoodies, shot glasses, poker chips, and select discontinued close out merchandise. Looking for Genuine Harley-Davidson Sturgis Motorcycle Rally shirts? You've found the ONLY place to buy the official Sturgis Harley-Davidson Rally shirts online!